If I asked you for three words that describe who you are, not what you do… could you answer?
Most people can’t. They can list titles without blinking: business owner, mom, CMO. But when it comes to identity, it’s much harder to say aloud. After years of working with clients, I realized this wasn’t an individual problem… it was more universal.
You might be wondering why the heck that matters to a social media marketer. So, here’s the thing… If you can’t describe yourself, you can’t create content that feels authentic or build a brand that stands out.
Your audience isn’t going to connect to the various job titles you’ve held throughout your career. They connect to you: your story, your experiences, your personality, your perspective. And I think that’s what people struggle with when it comes to creating content… they don’t know HOW to share. And that’s how the FLOW Framework was born!
The FLOW Framework: Your Personal Brand, Simplified
FLOW is not just another version of content categories. It’s a system for building a brand that reflects who you truly are. It pulls out the stories most people don’t think are “irrelevant,” even though they’re the exact stories that build trust. Here’s a quick breakdown:
F — Foundation
Your identity starts here. Your foundation is the mix of experiences, values, pivots, and lessons that shaped you into who you are today. Not the job titles. The stories behind the job titles.
Ask yourself:
- What did I learn?
- Who did I help?
- What challenged me?
- What changed me?
Your foundation is your “why” and your “how.” It’s the backbone of your brand.
L — Lifestyle
This is where connection happens. Your routines, your quirks, your daily moments; the human side of your brand. These aren’t filler posts; they’re the bridge between your story and your audience. Lifestyle works best after the foundation because while relatable content is important to build connection, without substance it’s just noise. When your lifestyle aligns with who you are, that builds trust.
O — Offer
This is where clarity matters most. Your offer should be explainable in three simple sentences:
- What you do
- Who it’s for
- How it helps
If you can’t clearly articulate your offer, your audience can’t confidently buy from you. Your offer lands best when people already feel connected to the human delivering it.
W — Wisdom
Your wisdom is your lived leadership. This is the insight only you can give: the stories, lessons, and perspective shaped by your unique experiences. It’s the part AI can’t replicate. It’s what positions you as someone worth following.
Why FLOW Works
FLOW gives structure without suffocating your creativity. It keeps your brand honest, your content sounding like YOU, and your message consistent. Most importantly, it helps you show up fully, confidently, and with intention. This is the framework I use in client strategies and inside my 63-page strategy guide, where I walk you through how to apply each piece in-depth. If you’re ready to build a brand that actually feels like you, and create content that converts because of it, FLOW is where it starts.
🎧 Tune into Episode #1 on Spotify or Apple Podcasts to learn more about the FLOW Framework.
